Advertise Yoga Retreats: Top Secrets of a Successful Retreat
Advertise Your Retreat
If you are reading this, you are probably contemplating the whys, how’s, and where’s of conducting an unforgettable yoga retreat. You have the unique opportunity to inspire and rejuvenate many people’s bodies, minds, and spirits, creating wonderful memories along the way. If you just keep a laser focus on creating inspiring, fulfilling experiences for people – success is bound to follow. Advertise Yoga Retreats the right way and help others along the way.
We have compiled some excellent suggestions, along with some nifty tips and tricks that can help you plan, execute, and promote the yoga retreat of your dreams. We have organized these recommendations into categories to help you quickly get to the information you need, in order to succeed. Whether you’re planning your very first yoga retreat, or are looking to enhance customer delight at your upcoming events — we have something for you!
SECTION 1 – PLANNING THE RETREAT :
1. Plan well in advance. A great yoga retreat is so much more than just a peaceful vacation – Not only does it need to be held in a picturesque Zen location, but the retreat package should typically include vegetarian, possibly organic meals, meditation, and yoga classes, maybe even the occasional exotic spa treatment.
All of this sounds positively lovely, but to ensure the retreat is executed perfectly, it requires a positive, resourceful attitude and a solid plan that includes the length of the experience, number of expected clients, the budget, on-ground logistics, travel itineraries, meal plans, accommodation, and venue arrangements among others.
Pro Tip: Inform your clientele up to 3-6 months prior to the event, so they can get good deals on airfare and accommodation at your venue location – this is an important, often forgotten consideration.
2. Choose an exceptional venue: When you start planning your yoga retreat, you will be confronted with several difficult decisions. However, choosing a great venue is the one decision that will have the largest impact on your event. From scintillating sun-kissed beaches to captivating hillsides, there are so many options for venues for your yoga retreat that are just guaranteed to leave your guests feeling totally blissed.
Be very clear on the size of the guest list and the kind of clientele attending – ensure the venue reflects their tastes and interests, rather than just doing a simple cost-benefit analysis before selecting the venue.
Keep an eye on the weather during the proposed retreat period – you might have to keep umbrellas / tents / sun tan lotion on hand.
We can’t stress this enough – Read the fine-print! Ask the venue owner to give you a list of all the heads the venue fee covers (e.g.: meal costs, room reservation, banquet hall area, etc. as well as all the up-front costs.
Most venues ask for a non-refundable deposit, and depending on how close you are to the arrival date, the full rental – so make sure to plan ahead as to cover your investment, you need to enlist enough students.
Check your insurance policy. Does it cover you anywhere you go in the world? Or does it only cover classes in your yoga studio or just your state? Does the location you’ve chosen have its own insurance, or does it require you to carry some of your own?
Pro Tip: Being flexible on the date / time of the year can be a great negotiating tactic, as certain days of the week / months of the year, the venue tends to cost less.
3. Pay personal attention to your customers: A key ingredient necessary to transform a great retreat into an unforgettable one falls under the umbrella of exceptional customer service. This can come in the form of personal attention from you toward the individual clients even before the retreat begins, to paying close attention to detail to customize certain aspects of the retreat experience or even helping with travel and flight arrangements. Tiny acts of kindness can make an immense difference.
Pro Tip: Ask about their allergies or any medical conditions prior to them coming in, and inform them of the necessary precautions you have taken especially for them on arrival.
4. Consider a theme-based retreat to make it unique. Themes can transform a yoga retreat from mundane to memorable. Themes set you apart and assert your retreat’s individuality and keeps things interesting for you and your students. Here are a few ideas:
In the authentic Indian yoga practice, Niyamas and its complement, Yamas, are recommended activities and habits for healthy living, spiritual enlightenment, and liberated state of existence. These ideas lend themselves beautifully to Dharma talks and group activities.
Taking a different asana focus each day: standing, backbends, forward folds, twist, restorative and connecting them with related life topics such as surrender, letting go, receiving, and personal strength.
Pro Tip: Choose poses and create sensations of energy that are in direct contrast to the day’s weather. City drenched in rain? Beat the lethargy and energize the class with some power yoga. Sultry and sunny? Cool down your members with restorative poses and shitali pranayama.
5. Clarify to customers which form of yoga you will teach and practice.
Various streams of yoga exist, ranging from the authentic and old, to the exciting and new, and it can be difficult to figure out which particular one is right for the retreat. Most styles of yoga are based on the same basic yoga poses (called asanas), however the experience of one style can be radically different than another. Therefore, it is imperative to keep in mind the age, medical health and interests of your audience before curating the retreat experience for them.
Pro Tip: Be crystal clear in all your marketing collateral on what is the kind of yoga that will be practiced, and if there are any prior requirements with regards to flexibility, endurance and the like so they come mentally prepared for the physical exertion in store. For e.g.: Ashtanga Yoga is one of the most physically demanding styles of yoga while Hatha Yoga focuses more on breathing techniques and meditative practices ideal for beginners.
6. Manage your attendee’s expectations and always have a Plan B :
List your yoga retreat where they will find it: Make it convenient and hassle free for customers to discover your unique offering FREE retreat listing site.
Itinerary: Create and circulate a detailed daily itinerary to your customers so they are all in the know. Further, in all your communication leading up to your retreat, do provide clear disclaimers that although there is an intended schedule, all activities and time frames are subject to change. Reiterate this once you are at your retreat, as well.
Price, Deposit & Refund Policy: You might have the greatest retreat planned, but things can go awry if the experience is not priced competitively.
Do your research before pricing the experience, taking all costs into consideration.
Provide a handy break-up of the pricing in a transparent manner to your customers.
It is industry practice to request your customers for a non-refundable payment at the time of booking (between 30-40%) that provides you some liquidity.
Pro Tip: Despite your best intentions and preparation, issues do come up that are beyond your control. Whatever the issue may be, do your best to find an optimal solution at the earliest placing customer delight as your highest priority.
SECTION 2 – ADVERTISE YOGA RETREATS :
1. Get the word out. To run a successful promotional campaign that talks about your retreat, you need to roll up your sleeves and devise a strategy that incorporates all the different marketing channels where your target audience is active— like email, social media, mobile, and web.
Create an event with date, time, and venue on Facebook and / or Eventbrite and invite your entire friend and client list to it. Create a space where members can indicate their interest in the event and RSVP. This further creates a platform for them to form a mini-community, where they can talk to each other and share ideas.
Advertise your event to the world with specialized online retreat directories which will help you reach potential attendees with very little work.
Start sharing exclusive behind-the-scenes photographs of your scenic retreat venue on Instagram, in the days leading up to the event. This has shown to be very effective in leading to last-minute
Set up a group board on Pinterest adding your clients to contribute and pin unique ideas for activities, food, tips on meditation, yoga poses they would like to try, etc. This would transform your clients from passive strangers to an active, engaged community during the retreat.
Pro Tip: Start an easy-to-remember hashtag, maybe your retreat’s name or chant, and encourage your members to tag their visual content with it on Instagram, Facebook and Twitter. Advertise yoga retreats in the right way and you will be filling your spaces.
Advertise Your Retreat
2. Make your yoga retreat easy to find online. When used skilfully, Google can serve as a powerful tool that can help drive traffic and eyeballs to your retreat’s event or website in the most incredible ways.
Submit your site to Google: You can speed up the indexing process that the search engine follows by simply submitting your site to Google. This will keep the search engine in the loop about important updates about your event and will ensure that the latest version of your site is accurately indexed.
Invest in targeted Search Engine Marketing (SEM) to advertise yoga retreats: Google allows businesses to very specifically reach their target audience at very low costs. You can even go to the extent of targeting yoga practitioners aged 35-32 residing in Vienna who have recently purchased vegan, gluten-free protein bars online.
Use the right keywords while developing content: When Google crawls your site, it picks up on commonly used words, and uses them as ‘keywords’ accurately rank your site pages, ranking certain pages higher based on search query and location.
Pro Tips: Use ALT TAGS to get your images picked up by search engines. Not many know that Google cannot read the text in graphics, so if you have several beautiful photographs with text on them on your site, the search engine will not notice it unless you use ALT tags. Name your images with keyword also, Google Images loves to know what the photo is about and alt tags and image name help Google put your to the top of search results.
It isn’t easy to produce and conduct a successful yoga retreat, if you follow these steps, we are confident that you will be well on your way to ensuring that your customers have a seamless and unforgettable experience that calms their mind and nourishes their spirit. Advertise Yoga Retreats the right way right from the start.
Or if you prefer, let us do all your marketing for you.
Leverage the power of our marketing platform for maximum reach to YOUR type of customer. We have high volumes of traffic from people who are looking for your retreat. People search through different yoga directories to find such adventurous places.
At Retreat Relax Release we offer our website visitors an expansive choice of hand picked and security verified international retreats that are easy to find, compare, and book immediately online.
FREE to list. No upfront costs. We only charge you when we find you a booking for your retreat.
It is so easy … Register, Complete your profile, List your retreat(s) and you decide when to Publish
We offer YOU our partners, the best, most innovative platform with your own dedicated page on our website, a bespoke blog post and social media support, with regular updates on Facebook, Twitter, Pinterest and Instagram. Site visitors can check flights with Skyscanner.com without leaving our site – 23% more people book immediately if they do not have to leave the page to search for flights!
Advertise Yoga Retreats and Inspired Retreats with us. Retreat Relax Release is aiming to be one of the world’s leading online retreat specialists, with the biggest database of retreats, retreat teachers, retreat venues for hire and retreat jobs available on the web.
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